Marketing Executive – Job Description
Job Overview
The Marketing Executive role focuses on developing and executing marketing campaigns to increase brand awareness, generate leads, and support business growth. The position involves both digital and offline marketing activities.
Key Responsibilities
- Plan and execute digital marketing campaigns across multiple platforms
- Manage social media accounts and content calendars
- Create marketing materials including brochures, presentations, and advertisements
- Coordinate with vendors, agencies, and internal teams
- Support lead generation and brand promotion activities
Campaign Management & Analytics
- Monitor campaign performance and optimize results
- Track key marketing metrics and prepare reports
- Conduct market research and competitor analysis
- Identify new opportunities for customer engagement and lead generation
Required Skills
- Knowledge of digital marketing platforms and social media marketing
- Strong communication and content creation skills
- Understanding of SEO, Google Ads, and Meta Ads
- Analytical mindset and reporting skills
- Creative thinking and attention to detail
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field
- 1–5 years of marketing experience preferred
- Certifications in Digital Marketing will be an added advantage