Lead Generation & Inside Sales Executive

Job Overview

We are looking for a proactive, result-driven Lead Generation & Inside Sales Executive to support business growth by identifying potential customers, generating qualified B2B leads, and scheduling meetings for the Business Development Team.

The ideal candidate has experience in cold calling, lead generation, market research, database management, and online prospecting, with the ability to maintain accurate CRM records and ensure timely follow-ups.

Key Responsibilities

• Generate qualified B2B leads through cold calling, market research, and online prospecting (LinkedIn, IndiaMART, Google Search, trade directories, exhibitions).
• Conduct outbound calls using company databases, past customer records, and referrals to reconnect with inactive customers.
• Schedule meetings for the Business Development Team and maintain accurate CRM records, call logs, and follow-up status.
• Build and maintain a strong database of prospective customers across target industries.
• Conduct competitor analysis and monitor potential market trends.
• Participate in exhibitions, trade fairs, and promotional activities as required.
• Prepare daily, weekly, and monthly activity reports.
• Achieve assigned calling, lead generation, and meeting booking targets.

Required Skills

• Excellent verbal and written communication skills.
• Strong cold calling, prospecting, and customer engagement skills.
• Good understanding of B2B lead generation, inside sales, and market research.
• Ability to identify decision-makers and qualify prospects effectively.
• Proficiency in LinkedIn, IndiaMART, Google Search, MS Excel/Google Sheets, and CRM tools (Zoho preferred).
• Strong follow-up, negotiation, and interpersonal skills.
• Self-motivated, target-oriented, and able to work independently.

Qualifications

• Bachelor’s Degree in Business Administration, Marketing, Commerce, Management, or any related discipline.
• 1–2 years of experience in Lead Generation, Inside Sales, Telecalling, or Business Development.

Preferred Candidate Profile

• Strong research and analytical skills with the ability to identify new business opportunities.
• Comfortable making outbound calls and interacting with corporate decision-makers.
• Excellent organizational and time management skills.
• Target-driven mindset with a passion for achieving business growth.
• Immediate joiners will be preferred.